This service allows the user to measure traffic and engagement on their websites and mobile apps using customizable reports.
Processing Company
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Purpose of Data
This list represents the purposes of data collection and processing.
– Marketing
– Analytics
Technologies Used
– Tracking Code
– Cookies
Collected Data
This list contains all (personal) data collected by or through the use of this service.
– Account Data
– Anonymized IP Address
– Bounce Rates
– Browser Information
– Click Path
– Date and Time of Visit
– Device Information
– Downloads
– Duration of Visit
– Location Information
– Internet Service Provider
– Mouse Movements
– Screen Resolution
– Behavioral Data
– Referrer URL
– App Updates
Legal Basis
Below is the required legal basis for the processing of data
– Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
European Union
Duration of Storage
The storage duration is the period during which the collected data is stored for processing. The data must be deleted as soon as it is no longer needed for the specified processing purposes.
The customer can choose how long Google Analytics data is stored. The maximum retention period is 26 months.
Data Recipient
Alphabet Inc., Google LLC, Google Ireland Limited
Data Protection Officer of Processing Company
Below you will find the email address of the Data Protection Officer of the processing company.
https://support.google.com/policies/contact/general_privacy_form
Transfer to Third Countries
This service may forward the collected data to another country. Please note that this service may transfer data to a country that does not provide an adequate level of data protection. If the data is transferred to the USA, there is a risk that your data may be processed by US authorities for control and surveillance purposes, without the possibility of legal remedies. Below is a list of countries to which the data is transferred. For more information on security guarantees, please refer to the privacy policy of the website provider or contact the website provider directly.
United States of America, Singapore, Taiwan, Chile
Click here to read the privacy policy of the data processor. https://policies.google.com/privacy?hl=en
Click here to opt out on all domains of the processing company. https://tools.google.com/dlpage/gaoptout?hl=de
Click here to read the cookie policy of the data processor. https://policies.google.com/technologies/cookies?hl=en
